Brief
Elevate hot dog perception.

Campaign Strategy
Lead a guilt-free conversation that validates hot dogs.

Creative Strategy
Leverage Wienerschnitzel’s history to romanticize its bond with consumers.

Creative Team
Amanda Merkel, Max Sarkis, Shannon Parr, Anna Warbel, Nareh Vartanian, Tanner Evans, Andi Ives, Ho Chul Jung, Julie Musarra, Melanie Ebeling, Megan Vratsinas, Jonathan Douglas